Victoria, like the rest of Australia, is a multicultural place. It has people from all over the world.
The 2011 Census showed that over 26 per cent of Victoria's population were born overseas, while nearly 50 per cent of the state's residents were born in another country or have a parent who was born overseas.
With Victorians coming from over 200 countries, and speaking 260 languages and dialects, it is imperative that businesses know how to engage customers from different cultures.
To help, here are three ways to grow your business across cultures that should form a part of your business development plan.
1. Hire the right people
When it comes to interacting with people from other cultures, it is imperative you have the right resources to ensure customer value. The most important of these is human capital.
Say for instance you have a strong base of Chinese customers, it is imperative to have a segment of your staff able to speak mandarin.
2. Maintain company culture
One of the points of difference businesses tend to have over competitors is their unique culture. While a company should be embracing difference and diversity, it is imperative to ensure the corporate culture stays the same.
This means ensuring your processes and applications stay the same and reflect your company's vision.
3. Having the right plan in place
One of the major problems that companies have when they are growing is not knowing the direction they wish to take. Having the right business development strategies in place can ensure your organisation is not left rudderless.
As Victoria's population continues to change, it is essential to have an agile plan in place that can roll with the punches. This means defining your financial objectives for the next several years as well as having plans in place that can deal with any contingencies.
If you would like to know more, talk to the team today.